For all Web 2.0 Marketers who cant understand why big brands buy TV & Print Heres the answer.

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Last week I had the opportunity to moderate a panel discussion for the American Advertising Federation, How BIG BRANDS connect with consumers in new ways through alternative advertising Among the panel were top executives running billion dollar brands. There was one question in particular that i asked which got a lot of discussion going - Web 2.0 marketing zealots often proclaim that any marketer who spends a dollar on print or TV is a fool. Ok, thats their opinion. But I tend to listen to EXPERIENCE rather than OPINION. So who better to listen to than a marketer who is doing it every day, responsible for a $20 Billion dollar number. His opinion MATTERS. You want to learn how to golf, you listen to Tiger. You want to understand how a serious marketer investing hundreds of millions of dollars into his business thinks? Watch Jon Gieselmans response on the AAF panel here: http://www.youtube.com/watch?v=Vm-1ZRcSCjQ