The Best Beauty Brands at Digital in 2014

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Digital IQ Index - Beauty 2014 As digital investment continues to climb in Beauty, with paid search investment up 75 percent year over year and mobile site adoption nearing ubiquity, digital savvy is increasingly becoming the new arbiter. Mass and prestige brands alike are innovating across the Site & E-Commerce, Digital Marketing, Social Media, and Mobile dimensions; for the first time in 2014, a mass brand topped the L2 Digital IQ Index: Beauty. This study attempts to quantify the digital competence of 94 U.S. Beauty brands across three categories: Skin Care, Color Cosmetics, and Fragrance. In the fifth annual Index, we deepened our assessments on e-tailers, looking at presence on both mass and prestige players, as well as on brands' display advertising efforts. Download an excerpt of the study: http://www.l2inc.com/research/beauty-2014 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc Signup for updates: http://www.l2inc.com/blog?utm_source=youtube&utm_medium=organic&utm_content=winnersandlosers&utm_campaign=youtube2015