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Netflix designed a massive scale cloud based media transcoding system from scratch for processing professionally produced studio content(to meet the unique scale and time constraints of our business). We bucked the common industry trend of vertical scaling and, instead, designed a horizontally scaled elastic system using AWS to meet the unique scale and time constraints of our business. Come hear how we designed this system, how it continues to get less expensive for Netflix, and how AWS represents a transformative opportunity in the wider media owning industry. Learn more at http://aws.amazon.com/ec2
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