HYPEBEAST SPACES: Harvey Nichols Refurbished Menswear Department

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Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button! In 2015 Harvey Nichols completely closed the doors to its menswear department with an aim to entirely transform its shopping experience. Almost a year later, and the doors have been reopened onto a 28,000 square-foot space that's done away with any trace of traditional consumer culture, to instead offer a sleek collection of boutiques each tailored specifically to one of many customer profiles that'll be drawn to the Knightsbridge flagship. Included in this new environment is Project 109, a room where the customer can enjoy a haircut or beard trim from Brighton-based barbershop AONO, a bite to eat or a stiff drink at Wallpaper* Bar + Kitchen, or browse an array of products from tech to grooming. The space also includes a special HYPEBEAST pop-up shop, for a limited time only exhibiting the most coveted sneakers throughout history as well as a live printing station for one-off T-shirts by Gasius and maharishi. For up-to-date news and more: http://HYPEBEAST.com View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV Stay connected with us on your favorite social media platform: http://FACEBOOK.com/hypebeast http://TWITTER.com/hypebeast http://TUMBLR.com/tagged/hypebeast http://PINTEREST.com/hypebeast http://INSTAGRAM.com/hypebeast