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China has a huge and growing number of consumers that shop online. They are increasingly willing to buy a range of products from websites, including clothes, electronics, books and food. Seemingly overnight, China has become one of the world's most wired retail markets. Millions of now wealthy consumers can log on and purchase a vast range of products they could only have dreamed of acquiring just a few years ago. This is particularly apparent outside China's largest cities, where the infrastructure remains underdeveloped. "E-tailing", which includes online sales to consumers from merchants of all sizes, is beginning to fill this gap. In this webinar we will be looking at the Structural issues related to ecommerce in China, together with contributions from the digital world and logistics world.
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